HITS, the basic entertainment channel that is in more than eight million
homes across Asia, expands its reach arriving on Malaysia’s homegrown
streaming service, tonton. This carriage deal sees HITS bringing its curation
of the best Hollywood TV shows to tonton’s growing subscriber base.
tonton is Media Prima Television Networks-owned OTT platform’s offering of linear channels plus over 23,000 hours of catch-up and premium video content, which includes drama, talk shows, docudramas and movies. Reaching more than 6.6 million users, and uniquely positioned such that 80% of its offerings are local content, tonton continues to add over 18,000 new members weekly.
Starting 24 February, HITS will be the newest English-language, Bahasa Malay and Chinese-subtitled linear channel added to tonton’s VIP service.
Airin Zainul, Director of tonton & Intellectual Property, Licensing and Merchandising said, “we welcome the addition of HITS to our ever growing content offerings for tonton’s premium VIP membership which starts from just RM 3 (~USD 0.70). This is in line with our strategy in providing the best of local content and having the best shows from Hollywood for all Malaysians to enjoy.”
Owned and operated by multimedia branded entertainment company Rewind Networks, HITS’ multi-award winning series bring the greatest stories and famous characters back to those who recognise them and introduces a new generation of TV viewers to these iconic shows. Ratings successes in Singapore, Malaysia, Indonesia, The Philippines and other markets have proven that HITS’ curation of awesome shows such as That ‘70s Show, The Nanny, Golden Girls, Cheers, MacGyver, Diff’rent Strokes, AirWolf, The ATeam, The X-Files and Grey’s Anatomy, resonates with viewers in the region.
Avi Himatsingani, CEO of Rewind Networks, said, “We are happy that tonton’s VIP subscribers will now have 24x7 access to our hugely successful curated service that has viewers across the region loving us and wanting more.”
Currently, HITS’ other OTT offerings include its catch up on-demand service, HITS Replay, as well as streaming on the HITS app accessible via iOS and Android to authenticated pay-TV subscribers.
tonton is offering a free two-week preview of HITS from the time of launch.