Rewind Networks’ HITS to launch on Astro

Astro to make HITS available on Family HD Pack
Viewers can also access TV’s greatest hits on multiple screens via Astro on the Go

Singapore/Kuala Lumpur, 11 November 2014

Astro and Rewind Networks announced the launch of HITS (Astro Channel 720), Asia’s newest branded entertainment channel, which will go live on November 16th, midnight. This deal brings some of the greatest TV shows of all time to the homes of all Astro HD subscribers.

“Astro is committed to providing the best-in-class entertainment to our subscribers. HITS HD will give our customers the chance to reconnect with so many of their best loved shows like Mork & Mindy and The Cosby Show. We also anticipate that this great content will find a new audience amongst our younger viewers making HITS truly a channel for the whole family” said Agnes Rozario, Vice President, Content Group of Astro. “Viewers will also be pleased that we are extending this great experience beyond the home with the channel and catch-up episodes being available on Astro on the Go.”

“This is a HITS-torical moment for us,” said Mr. Avi Himatsinghani, Founder & CEO of Rewind Networks. “HITS celebrates some the best TV content ever created, all in one place. We are so proud that Astro subscribers will now have a chance to watch their most loved TV shows for the first time in HD quality. Curated with Asian viewers in mind we hope that our selection of top rated, multi-award winning and iconic shows from the leading Hollywood studios will make this channel a favourite amongst Malaysian audiences.”

The channel will be available with Bahasa Malaysia and Simplified Chinese subtitles. HITS is Rewind Networks’ maiden venture with distribution on leading pay-TV platforms in Singapore, Indonesia, the Philippines and now Malaysia. Distribution will continue to expand into other South East Asian markets as well as Hong Kong and Taiwan. These multi-award winning series will bring the greatest stories and famous characters to a new generation of TV viewers whilst breathing new life into iconic shows. The portfolio of HITS’ shows launched the careers of A-list stars including Robin Williams in Mork & Mindy and Jerry Seinfeld from Seinfeld. Other shows such as The Cosby Show, M*A*S*H and The X-Files reinvented their genres.

-end-

About Astro Malaysia Holdings Bhd

Astro Malaysia Holdings Berhad is a leading integrated consumer media entertainment group in Malaysia and Southeast Asia with operations in 4 key areas of business, namely Pay-TV, Radio, Publications and Digital Media. With a customer base of 4.2 million residential customers or approximately 60% penetration of Malaysian TV households, Astro offers 172 TV channels, including 40 HD channels, delivered via Direct-To-Home satellite TV, IPTV and OTT platforms. Astro provides HD, 3D, PVR, VOD and IPTV services through Astro B.yond and Astro On-The-Go. Fulfilling its promise to bridge the digital divide for all of Malaysia, Astro introduced NJOI as an entry-level DTH satellite TV service and is the country’s first non-subscription based satellite TV, offering 22 TV and 20 radio channels. Astro Radio includes Malaysia’s highest rated stations across key languages and is available on both terrestrial and digital channels, reaching approximately 12.6 million weekly listeners. Its digital arm is involved in digital publishing, applications and platforms as well as publication of entertainment and lifestyle magazines locally.

Astro holds the distinction of the “Gold” award in the Media and Entertainment category at the Putra Brand Awards for 5 consecutive years from 2010 to 2014, including the “Brand of the Year” award in 2012 and the “Brand Icon” award in 2013.

Astro’s CSR projects have been recognised by the International Business Awards (IBAs) for the third consecutive year. Astro was named the winner of a Silver Stevie Award in the 2014 IBAs for the Corporate Social Responsibility Program of the Year (Asia, Australia and New Zealand) category for the ‘Astro Kasih Hostel and EkoVillage’ project. In 2013 and 2012, Astro’s ‘Beautiful Malaysia: Longest Underwater Clean Up’ project and ‘Astro Kasih Hostel’ project were awarded with a Silver Stevie® Award respectively.

These awards are in recognition of Astro’s efforts to exemplify innovation, quality and strong corporate responsibilities.

About Rewind Networks

Rewind Networks Pte. Ltd., Incorporated and Headquartered in Singapore, is a Multimedia Branded Entertainment Company dedicated to providing the Best in Class content to audiences across the Asia Pacific region.

HITS is Rewind Networks’ maiden venture launched as a linear 24x7 pan-regional Pay-TV channel service that debuted in Singapore with progressive roll-outs in other South East Asia markets as well as Hong Kong and Taiwan. HITS’ award-winning line-up of shows is the result of exclusive multi-year licensing deals with some of the leading studios including Disney Media Distribution, CBS Studios International, NBC Universal Television, Sony Pictures Television, 20th Century Fox Television Distribution and Carsey-Werner.

HITS is broadcast as a single regional feed from Encompass Digital Asia facilities in Singapore and is available as an encrypted service on Intelsat 19. To get HITS contact your local cable operator. To know more log on to www.hitstv.com.

For media-related enquiries, please contact:

Carolyn So

Manager,
Marketing & Digital Media
Rewind Networks
e: carolyn@rewindnetworks.com
t: +65 6635 3988